Privacy Policy

Your privacy is very important to us. When you play our games or use our website, we do not collect or share any of your personal information without your explicit consent. We do however use advertising services, analytics software, and other third party software, which might collect, use and share some of your personal information to present you with relevant ads or to assist in provision of their services.


There are two classes of information which we may collect through your use of our services:

Personal Information is information which identifies you personally – for example, your name, your email address, your photograph;

Non-personal Information is information that does not identify you and cannot be used to contact you personally – details such as your date of birth, non-precise geolocation information, your Internet Protocol (IP) address, how often you play our games, your scores and achievements, etc.

We only use your personal information when it is required to provide you with a service you have explicitly requested. For example, a newsletter subscription will require you to provide us with your email address; signing into Facebook to play with friends will require your Facebook ID, your email address and permission to use your profile photo. You may revoke your subscription to these services at any time (by unsubscribing, or deleting app permissions inside of Facebook).

Advertising Networks

As our games are free and primarily ad-supported, advertisements from third party ad networks will occasionally be displayed in our games. If you click on any advertisements within our games, the advertisers may use cookies and other tracking technologies to collect data. This data is generally used to present you with relevant ads, and to improve the quality of the ads that you see. To find out more about the information that third party advertisers collect, and what they use it for, we recommend reviewing the privacy policies listed below.

Unity Ads:

Game Analytics

We use Unity Analytics to gather data about how our games perform on your device. This non-personal information includes, but is not limited to, data on where the game was downloaded from, usage data, performance data, and crash reports. This helps us to fix bugs and improve our games.

We also use install tracking within Adwords. If you click on an advertisement for our game (for example, a banner ad in another game) and install it, we’ll be notified that you installed the game as a result of clicking on an advertisement.

The privacy policies of the analytics providers we use can be found here:

Unity Analytics:

Third Party Services

We have integrated Facebook into our games to provide you with the means to sync your data across multiple devices, and to play with your friends. PlayFab, a third-party backend platform, is used to facilitate this. Your Facebook ID, email address, and access to your profile photo are required to provide you with this optional, additional service. Your personal information is not shared with any other third party, and is used explicitly in the context of providing you with the service outlined above. You can revoke our access to this information at any time by deleting the app in your Facebook settings panel. 

Our service providers may use third party tracking tools in their software. Our privacy policy does not cover the activities of any third parties. Please refer to the links provided to review the privacy policies of our advertising, analytics, or other third party service providers.


Website Use of Cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for website’s to obtain explicit consent from users before leaving behind or reading files such as cookies on a users computer / device.

Cookies are small files saved to the users computers hard drive that track, save and store information about the users interactions and usage of the website. This allows the website, through it’s server to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and it’s external serving vendors.

Website Use of Analytics Software

This website uses analytics software to monitor it’s visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website but will not store, save or collect personal information.

Google’s privacy policy can be read here:

Google Analytics:

Fidgetcake uses the Google Analytics Demographics and Interest Reporting feature to identify trends in the usage of its website which may be published in reports for internal use.

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected from these cookies by Fidgetcake Ltd.

Agreement with Fidgetcake Policies

By accessing and/or using any of the Fidgetcake Ltd. services or products, you signify your understanding of the terms outlined in this document, and consent to the terms outlined herein.

Governing Law

Any claim relating to Fidgetcake’ website shall be governed by the laws of the United Kingdom without regard to its conflict of law provisions.

Contacting Us

If you have any questions regarding this privacy policy, you may contact us by using the contact form.